How to be Your Own Sales Brochure Designer
if you would like an easy way to publicize your enterprise, you will require a brochure. Direct mail campaigns nevertheless generate earnings. It’s estimated that advertisers who spend $167 per person on direct mail sell get a return of 1300% in return!. Printed materials go a long way in marketing campaigns, and certainly will give you advertising security for trade shows and mail campaigns.
Be Your Brochure Designer.
You do not need to be an expert in graphic design to do graphic design work. You can easily come up with an engaging brochure as long as you put your mind into it. The tips below will come in handy.
Know Your Customers Wants.
Before you can start designing a brochure, you should ensure you are putting the relevant information into it. Professional designers know very well that powerful language and hitting the appropriate points can ensure that whatever your layout is, it meets your customer’s needs.
Think about the frequently asked questions when clients use your services or when they come to your shop. Also, take your strongest selling points into account and make sure that you highlight them.
Simplicity is Key.
A leaflet designer knows that it is ideal to keep things easy and streamlined. You should focus on the message rather than use of some funny shapes. For the first round of brochures, you can adopt the simple tall two fold design. A simple brochure is right for your marketing needs so long as it can pass the correct message and you get a response from the customers.
Do you have difficulties selecting colors and fonts for your brochure? Using the branding used by your business would make the brochure very efficient. Use the same color and font that you use for the shop or on the business website. This is important since it creates some consistency which helps consumers in making a connection between the colors and your brand. Now is the perfect time to create some logos and use them in your brochure too.
The very last thing you need is to get a customer to pick up your brochure then discard it. You have to add value by giving something extra other than business information. Do not just talk about the services you offer and service hours, talk about why customers should go for your company instead of the others out there. Do you use natural and high-quality ingredients or have many years of experience in the industry? .
Use a CTA.
A customer gets your brochure, then what’s next? If you want them to either contact you for more information or make a purchase, you have to indicate that in the brochure.
A Call to actions (CTA) prompts your clients to act on the brochure. Occasionally just using phrases such as “contact us now” or “see ____ for more info” can be sufficient to make them do it.